| Responsibility:
- Profile of customer to target - Deep understanding of customer lifestyle, habits, needs, expectations and how to delight them - Proposal of services offer to our customers - Proposal of plan to build repeat purchase and loyal customer base - “One to One” marketing program -Build up customer data base (starting with purchase of VIP lists or co-operations with companies with similar customer base) - Media analysis: what media to use (incl. internet) to best reach our target customers - Coordination of store events (window displays, special operations, grand openings) - Proposal of high profile activities - Plan to establish the chain brand name on each market - Define plan to reach our customers through association with companies providing service they enjoy (example: beauty parlor, golf club, bank VIP member, upscale apartment residence, etc…) - Work with Safilo China as well as ad agency to create buzz (stars shopping, exhibitions, One Brand shop event, fashion show, etc…) - Create bi-monthly “star report” from newspapers and magazines (which star spotted with products) as a sales tool for stylists - Follow up to make sure visual merchandise standards are respected in all stores - Develop plan for windows campaign and liaise with suppliers for visual merchandise tools productions & quotations - Setting up the retail chain website If you are interested in this job, please be free to contact us by teachcn@yahoo.com.cn or dragonfly_group@hotmail.com |
