| Responsibilities:
- The jobholder will lead the execution of co.'s centralized advertising programs across Asia Pacific, including China, India, Korea, Australia and the ASEAN region. Working as a member of both the global advertising team and the AP marketing team, they will lead a 5-person multi-country advertising team, and external advertising agency partners, to: - Implement locally, co.'s global advertising strategies, with an appropriate and responsible degree of localization - Develop and execute advertising which enhances the Brand, builds awareness and consideration for our offerings and capability, and generates leads for specific offerings - Ensure all advertising execution links to and supports broader marketing efforts - Provide expert counsel to marketing management on the use of effective advertising techniques within marketing strategies - Carefully manage production budgets to maximize efficiency and reduce wastage of media funds - Utilize new and innovative techniques beyond traditional advertising - Lead responsible advertising testing, independent assessment of results, and utilization of learning - Ensure flawless adherence to our Business Conduct Guidelines in the execution of the significant advertising budget. - Note: this role is the lead client role. The jobholder will not personally develop advertising creative. The key responsibility is in briefing agencies and supervising end to end execution of advertising programs, both within the company and through agency partners. Requirements: - Bachelor or above degree holder, MBA preferred - 15 years’ working experiences, including minimum 5 years in advertising and (preferred) 3 years’ with an MNC. - Preferably, experience as a corporate advertising client (not just in an advertising agency). - Oversea education and/or working experiences preferred - Deep cross-culture insight for marketing strategy - Excellent communication skill in English - Working with confidence, flexibility, and high responsibility - Good at time management and presentation - Team work spirits, stability, honesty - Knowledge of IT related industry as advantage If you are interested in this job, please be free to contact us by teachcn@yahoo.com.cn or information@manpower.com.cn |
