About Philips (China) Investment Co.,Ltd. |
Royal Philips Electronics of the Netherlands is a global leader in healthcare, lighting and consumer lifestyle, delivering products, services and solutions through the brand promise of "sense and simplicity". Headquartered in the Netherlands, Philips employs approximately 128,100 employees in more than 60 countries worldwide. With sales of EUR 27 billion in 2006, the company is a market leader in medical diagnostic imaging and patient monitoring systems, energy efficient lighting solutions, personal care and home appliances, as well as consumer electronics. Philips put down its first root in China in the 1920's and formed its initial joint venture in China in 1985. Philips now holds 23 joint ventures and wholly owned enterprises, employing around 14,000 people nationwide. To date, its total investment in China has amounted to USD 4 billion. Mission We improve the quality of people's lives through timely introduction of meaningful innovations. Vision In a world where complexity increasingly touches every aspect of our daily lives, we will lead in bringing sense and simplicity to people. Brand promise Our brand promise is 'sense and simplicity'. It encapsulates our commitment to deliver solutions that are advanced, easy to use, and designed around the needs of all our users. Businesses Domestic Appliances and Personal Care Division Philips Domestic Appliances and Personal Care Division (DAP) focuses on three main areas: domestic appliances, shavers/depilation products and home/personal healthcare products. Innovative design, quality and excellent performance have enabled Philips DAP to establish leading market positions with its line of popular appliances such as shavers, hair dryers, steam irons and juicers. Lighting Philips is the world's No.1 total solution provider for energy efficient lighting. Its business covers six areas: lamps, luminaries, lighting electronics, auto lighting, special lighting and solid state lighting. Philips provides landscape lighting for countless landmarks including the Eiffel Tower in Paris, the Sydney Opera House, the Great Pyramids of Egypt, Chang'an Street in Beijing and The Bund in Shanghai. Medical Systems Philips is one of the world's three largest suppliers of healthcare technology and related services. Philips Medical Systems runs its business in three core areas: imaging diagnoses systems, customer service and clinical solutions. Philips is the global leader in monitoring systems, automated external defibrillators (AEDs), cardiac ultrasounds and cardiovascular X-rays. Consumer Electronics Philips Consumer Electronics covers 6 main businesses: Connected Display, Audio & Multimedia Applications, Video & Multimedia Applications, Peripherals & Accessories, Home Network and Professional & Business Solution. As the global market leader in LED flat-screen TVs, Philips' Ambilight technology provides viewers with a unique visual experience and represents a major breakthrough in the consumer electronic market. Vision 2010: Royal Philips Electronics announced its "Vision 2010" strategy in September 2007. According to the plan, Philips aims to increase its EBITA from 7.5% in 2007 to 10% in 2010 and expects to more than double EBITA per share by 2010. Philips plans to simplify its business structure by creating three core sectors - Healthcare, Lighting and Consumer Lifestyle. Financial gains will be accomplished through improved profit management, increased contributions from acquisitions and a stronger product mix. Philips also aims to deliver a minimum of 6% comparable annual average sales growth and achieve a EUR 150 million to EUR 200 million cost saving for the period 2008-2010. The "Vision 2010" strategy aims to further position Philips as a market-driven, people-centric company with a strategy and a structure that fully reflect the needs of its customer base, while also increasing shareholder value. As of January 1, 2008, Philips will simplify its organizational structure by forming 3 core sectors with strong single-headed management: Philips Healthcare, Philips Lighting and Philips Consumer Lifestyle, we will no longer use the term Product Division.. Philips intends to integrate Consumer Electronics (CE) and Domestic Appliances and Personal Care (DAP) businesses into one Consumer Lifestyle sector. Philips will also combine Consumer Healthcare Solutions, renamed as Home Healthcare Solutions, with Philips Medical Systems, under the new name of Philips Healthcare. Sustainability As Philips' long-term commitment, Sustainability has been deeply embedded into its strategy, business model, management philosophy and product development. Philips sustainability covers responsibilities in 3 areas: economic, environmental and social. Economic responsibility allows the company to create value through sustainable business operations, providing a foundation for the other 2 areas. Philips' environmental responsibility is to integrate environmental protection into all processes, including product design, development and recycle, aiming to minimize operational effects on environment. With our social responsibility programs focused on healthcare, education and environment, we actively participate in the community where we live and work with a win-win approach. Growth Brand Philips is one of the fastest-growing brands in terms of total brand value in the 2007 ranking of the top-100 global brands published by Business Week. According to the report, Philips is ranked as the 42nd most valuable brand in the world, compared with 65th in 2004. The total estimated value of Philips brand increased by 75% to USD 7.7 billion. Innovation Philips is ranked 38th on a list of the most innovative enterprises in the world, as compiled by Business Week in 2007. This is compared with 67th in 2006. Sustainability In the 2007 Dow Jones Sustainability Index, Philips maintains its leading position in the supersector Personal and Household Goods and its environmental performance has improved for the fourth consecutive year. For more information, please visit: www.philips.com.cn or www.philips.com
