| 1，To initiate, implement and manage marketing research activities
- Defining research objectives with internal clients: Marketing; Management Level; Sales, etc.; - Dealing with research agencies (briefing; methodological recommendations; questionnaires/discussion guidelines); - Participating in and monitoring surveys' execution and results, conducting relevant analysis; - Working closely with Marketing, Div. General Management and Zone/International; - Ensuring the respect of Amway (China)'s requirements for local studies (methodologies; standard questionnaire format; test material quality; reporting format); - Managing market/ consumer insight/ product information; - Developing the information flow across Divisions and Brands. 2，To be the local relay for the regional studies implemented and commissioned from the Great China and Southeast Asia - Collaborating with the Amway global for the local part of regional studies; - Relaying the consumer insight projects with the local research agency and ensuring the follow-up in terms of questionnaire/ discussion guideline adaptation/translation; material; study’s briefing with the agency; fieldwork; results and recommendations. 3，To provide market information, consumer insights and strategic inputs to the management and brand teams whenever needed, by integrating the useful information resources. Requirement： - University bachelor degree or above - Absolutely fluent in professional English, written and oral - 2-5 years' market research experience in multi-national enterprises; working in FMCG is preferable - Solid experiences in ad-hoc (customized) research, and continuous research such as consumer panel and retail audit, both qualitative and quantitative - Strong analytical skills, sensitive to figures - Passion for and interest in beauty, fashion, and sports. |
