Posted 2019/4/3
Costing over ten million RMB, and only taking 30 students a year, the BMW course includes travelling by plane, staying in a five star hotel, getting complimentary tea and coffee during class and upon graduating the students qualify for a coveted job with BMW. This sounds like an advert for an elite finishing school but actually it’s a class offered by a vocational school in Hunan.
The BMW teaching area is 1580 square meters in size and has been designed to imitate exactly the decor of the BMW 4S store. The grandiose teaching area cost over 13 million RMB, 6 million of which was coughed up by the school authorities, with BMW covering the rest, all in the name of training prospective BMW employees.
It’s not all fun and games though, the pressure in the BMW class is pretty extreme; students are required to study each lesson online and are tested during class hours and at every level. They also have to take modular exams. Fail a test and you get a yellow card; three yellow cards and you’re out.
Why go to such extreme methods to train their staff? BMW’s philosophy is, if their staff has never experienced high quality service, then how will they be able to provide it for their customers?
