About JCDecaux-China (JCDecaux Momentum Shanghai Airport Advertising Co., Ltd) |
Position: Research and Marketing Intelligence Manager
Report to : Marketing Director
Language requirement: Excellent English & Chinese in both oral and writing
JOB PURPOSE & SUMMARY
1. The Research and Marketing Intelligence Manager is principally responsible for collecting and interpreting data, formulating reports and making recommendations based upon the research findings.
2. The Research and Marketing Intelligence Manager applies qualitative and quantitative techniques to interpret the data and produce substantiated recommendations.
OBJECTIVE
Responsible to get the perfect picture of market in order to provide the accurate media solution.
RESPONSIBILITIES:
1.Developing relationships with media agencies and creative agencies to understand and recognize their intelligence requirements.
2.Collecting data and information from airport.
3.Collecting and validating intelligence, assessing the credibility of information and reliability of sources.
4.Setting right assessment in order to develop new media and sponsored services according to clients or airport demand.
5.Conducting in-depth data analyses using traditional and advanced methods.
6.Authoring reports containing actionable recommendations.
REQUIREMENTS:
1.Five years marketing and three years in analysis function, must be able to demonstrate outstanding marketing skills, Including: Strategic orientation, Excellent problem solving, Perfectionist, Analysis skills, Pro-activity.
2.Be familiar with information analysis techniques.
3.Understanding of market and competitors research and analysis.
4.International outlook with creativity
5.Ability to influence
